Order the Book: Unlock Your Entrepreneurial Potential

Whether it’s the ability to persuade, the knack for seeing opportunity, the drive to keep going, or the precision and discipline to execute a strategic plan—few of us have all the winning attributes.
But how could we develop them, and become more versatile, capable and confident entrepreneurs?
‘The Complete Founder: Transform Your Startup Skills, Learn How to Create Impact, and Discover Your True Potential’ is a concise, actionable manual that will help you grow your entrepreneurial skills and become a more effective startup founder.
✅ Covers all of the key skills that research shows critical to entrepreneurship—from creative thinking and leadership, to financial literacy, self-belief and more.
✅ Presented in 15 snappy sections, with practical tools and templates to use. Learn all the fundamentals, including opportunity-spotting, budgets, team-building and network growth.
✅ 70+ insightful exercises and go-to resources, powering you up to develop new strengths.
✅ Includes a self-evaluation: audit your personal strengths and weaknesses and focus your learning.
✅ Reflective journal to keep you on track as you action ideas.
Get the first edition! Published on 17 March, there are just a few copies left for only £20—plus tracked shipping.

Luke Mitchell
Support the Next Stage!
I crowdfunded print of The Complete Founder’s first edition. The launch copy of this transformative workbook—a personal labour of love almost five years in creation—was printed and shipped to all early backers. This limited edition was published on 17 March 2025.
I’m now looking to develop this project, create a second edition and publish more content.
I am keen to grow a community of like-minded individuals who enjoy personal development and want to proactively engage.
If you haven’t already grabbed a copy, order one of the few remaining copies of The Complete Founder now and get involved.
Thank you!
Luke
Easy to Read
Magazine-style content that you can pick up and explore as you practice and develop your skills.
Research Based
Featuring the world's top theorists and thought-leaders. Inspired by the renowned EntreComp Framework.
Highly Practical
Discover your strengths and weaknesses as an entrepreneur, then use exercises and resources to transform your potential.
Story of The Complete Founder
Transform Your Startup Skills, Learn How to Create Impact, and Discover Your True Potential
Having worked with hundreds of early-stage founders as a professional coach, and having built my own ventures, I have seen how different skills can unlock success.
Few of us have all the ideal attributes of a fully-rounded founder.
But how could we develop them, and become more effective as entrepreneurs?
Since discovering the influential framework EntreComp, a deep piece of EU research that identified the 15 key competencies of entrepreneurial impact-makers, I have been driven to create a practical workbook for others who enjoy personal development.
The book is now written, designed and ready to print. All of the advice, tools and techniques included are drawn from recognized experts and published papers—but brought to life in clear language, with exercises to complete and ideas to put into action.
📖 Full colour with diagrams and illustrations.
📖 116 perfect-bound pages on quality uncoated A4 paper for you to record progress.
📖 Comprehensively researched and referenced.
